Charlie Middleton
Creative Strategy · Technical Implementation
Cross-disciplinary creative leader with a deep technical foundation. I design systems, tools, and narratives that scale, working embedded within technical and product teams to translate creative ambition into real-world, production-ready solutions.
At fxhash, I led creative from inception to Seed ($5M at $30m/TDV from 1kx, Fabric Ventures, USV), shaping product, protocol, and public presence. Known for bridging design and development, aligning creative systems with engineering constraints, and delivering clean, scalable execution. My background in film/TV VFX sharpened a bias toward clarity under pressure and solutions that hold up in production.
Tools & Skills
Current Role
Creative Director & Core Team
fxhash · 2021 — Present
In my current role, I oversee all creative and design functions. This includes managing the UI/UX design team, directing brand marketing campaigns, and working with engineering to prototype and ship new platform features. I am responsible for maintaining a cohesive and scalable design system while pushing our visual identity forward.
Featured Case Studies
fxhash: Platform & Brand Architecture
Strategy, funding, systems design, UX evolution
Led creative strategy from inception to seed funding ($5M @ $30M/TDV from 1kx, Fabric Ventures, USV). Shaped product strategy, protocol design, and public presence for leading generative art platform. Bridged technical blockchain constraints with creative ambition, successfully executing a product strategy that captured a key new demographic, driving 90% of new signups and transactions from target Base blockchain users.
Key Impact
Governed the platform's creative and brand identity from seed stage to global recognition, holding final authority on brand, product UX, and marketing creative.
Managed and mentored a team of UI/UX designers and external creative freelancers, overseeing all creative output.
Architected and owned the brand identity and narrative strategy that drove platform adoption, directly contributing to over $50M in value distributed to artists and collectors.